You might ask who needs a new "Juice Crew Law" when we have the original, a question that usually brings most remakes to their knees.
Hip hop news update#
This is a pretty fun update on a classic. I'm not 100% certain, but from what I've been able to glean, I believe DSK produced the track and Specifik and Wonderful do all the scratches. Specifically, they're MCs Chrome and Whirlwind D (who I think I might've mentioned here once or twice before) and DJ/ producers Specifik and Mr. Not only are there cuts in the hook like you'd expect, but the segment that would traditionally be the third verse is dedicated to just a killer stuttering slaughter of The Choice MCs' "Beat Of the Street." Yep, the All Stars aren't all MCs.
DSK mixes in additional musical samples, and the All Stars layer a wealth of turntablism over the top. Musically at least, this is indeed a remake of MC Shan's original "Juice Crew Law," with the All Stars rocking Marley's original instrumental.
The All Stars and "Juice Crew Law" are obviously throwback references made to the original crew in fun, but the connection runs deeper than some punny names.
Hip hop news pro#
And this is a record by DJ DSK, a British expatriate now based in China who's assembled a pro tem super-group of English Hip-Hop artists collectively known as the All Stars, released as a tribute to the crew.
There's a new Juice Crew in town, yes even newer than Juice Crew 3rd Millennium: a Shanghai-based B-boy crew. It wasn't always that easy for a hip-hop artist to partner with a multinational.Here's an interesting one! It's a "Juice Crew Law" remake by the All Stars, but not the Juice Crew All Stars you'd think. It's responsible for hooking up Combs as the voice on the Microsoft Xbox commercials and for his appearance in the ad campaign for Coca-Cola's Sprite Remix. As well as being the internal marketing arm for the Bad Boy recording company, Blue Flame is a full-service marketing agency with $12 million in billings last year. They have that hip-hop spirit - nothing getting in my way, nothing stopping me from getting where I want to go," says Spencer. "It's great to see all those guys getting behind these young kids. Who could be next? Jameel Spencer, president of Blue Flame Marketing and Advertising, which is part of the $300 million (revenue) Bad Boy Entertainment, sees potential in Pharrell Williams, Eminem and Usher. It's harder to get played on the radio, and there are distractions from cell phones and TV," says Russ Crupnick, vice president of NPD.īut not every artist has what it takes to become a mogul. "Especially with younger audiences, there's a huge battle for a share of their wallet, eyes and ears. Throughout the music industry, artists are branching out and looking for incremental opportunities to grow their business and make more money. Diddy" Combs, owner of the Bad Boy Entertainment conglomerate.Īccording to market research firm NPD Group, hip-hop CD sales hit $1 billion in 2003, due largely to top sellers from Eminem and 50 Cent. "The reason why he is so successful is because of the arrogance of the established companies," says Griffin.Īlthough Simmons was the first, his road to success has been followed by many others, from Damon Dash and Jay-Z, the owners of the Roc-A-Fella kingdom, to Sean "P. Entrepreneurs ended up dominating the industry.
At that time, rap artists were selling music out of cars and at parties. He and Rick Rubin founded Def Jam Recordings in 1984 in a New York University dorm room with a $5,000 investment. He recently sold his apparel company, Phat Fashions, to Kellwood for $140 million, but will remain CEO. The original hip-hop mogul, has his hand in every piece of the pie, from apparel to cell phones to videogames. The Russell Simmons' empire is well placed to garner a big chunk of that. According to SLMG's research, this group has $1 trillion in spending power. SLMG says its customer base is the 45 million hip-hop consumers between the ages of 13 and 34, 80 percent of whom are white. Hip-hop has grown well beyond the urban market since the genre's first hit, "Rapper's Delight," was released in 1979.